May 31, 2022
Tennis Canada has just launched its “Feel the Tennis” summer campaign to promote the 2022 edition of the National Bank Open presented by Rogers in Montreal and Toronto from August 5-14.
With the fact that the tournament will once again be able to hold a full edition after being canceled in 2020 and presented in a reduced capacity in 2021, this year’s campaign offers tennis fans a real taste of the full experience of the Open.
Starring Felix Auger-Aliassime, Bianca Andreescu and Leylah Annie Fernandez, and created in collaboration with internationally renowned creative agency Sid Lee, the campaign uses the power of emotions to make people feel the full range of sensations. unique National Bank Open.
Not only does it highlight the electrical nature of tennis matches, but it is also interested in the other elements (shows, activities, gastronomy, atmosphere) that make this sporting event unique in its kind in the country.
Tennis Canada was very proud to announce this year the return of the National Bank Open presented by Rogers in its usual form and to allow all tennis fans to visit our Montreal and Toronto venues. Feel the tennis as they once did, “said Anne Belliveau, senior vice president and marketing director of Tennis Canada.” In 2022, it was also important for us to highlight the rebirth of the tournament and allow all fans to reconnect with he. Sid Lee has done a fantastic job illustrating the emotions experienced by our fans, volunteers, and even our employees, year after year at our tournaments, and we truly thank them for designing this sensational campaign. »
From the anticipation in the air, to the energetic sound of the first ball served, there is no comparison to watching a game in person. It was this electrifying feeling that we wanted to convey through this campaign, “said Laura Willig, Sid Lee’s account supervisor.” We focused on the intangible feeling of the National Bank Open experience: a a real celebration of tennis that excites our senses “.
Feel the Tennis Campaign – Credits
Executive Creative Director: Jean-François Dumais
Creative team: Jean-Christophe Laniel, Andrée-Anne Halle
Director of Counseling Services: Sandra Klein
Head of Consulting Services: Laura Willig
Strategy: Jessica Carmona, John Pankert
Agency Producer: Marc Desjardins (Sid Lee)
Agency Coordinator: Geneviève Dattoli (Sid Lee)
Offline Editor: Eloi Arsenault (Sid Lee)
Post-production director: Andréanne Denis (Sid Lee)
Executive Producer: Alex Auray (Colossal)
Producer: Sise Drummond (Colossal)
Director: Martin C. Pariseau (Colossal)
1time assistant director: Isabelle Brutus
3e production assistant: Karine Boileau
Director of Photography: Alexandre Nour Desjardins
Production design: Grégoire Steunou
Wardrobe: Laurence Morrisset
Costume assistant: Maxime Vallières
Make-up artist: Geneviève Bonneau
Hairdresser: Lilianne Saad
SFX and mix: René-Pierre Guérin (Cult Nation)
Coordinator: Melissa Hassing (Cult Nation)
Colorization: Simon Boisx
Post-production coordinator: Béatrice Gauthier-Millette (Simon Boisx)
VFX and online editor: Gregory Kaufman, Philippe St-Arnaud (Chop Chop Films)
Editing Assistant: Rodlyne Mahée Jean (Chop Chop Films)
Post-production coordinator: Khadija Ellouze (Chop Chop Films)
Post-production producer: Victor Ghizaru (Chop Chop Films)