Many electric car projects have never seen the light of day. Even among big brands. We visit this very special type of cemetery together.
They are often referred to as “Tesla assassins”, included in this site. Needless to say, the nascent but explosive electric car market seems like a kind of Eldorado that attracts all desires. While some are criticizing current manufacturers for slowing down to delay their inevitable entry into the electricity market, many start-ups and start-ups that have already become giants are eagerly launching into the industry, probably hoping to convert. be on the new Google or Facebook. of electromobility, as it seems certain that they will never become the new Tesla.
Problem, as in all industrial revolutions, there are a few (big) winners and a lot of losers. Among the latter, there are those who have not even crossed the starting line, despite the promises that made even the most rude dream of automotive innovation. In fact, everyone is participating in this anthology of failures or projects that have never come to fruition, whether they are start-ups without a true automotive or industrial culture, or solid companies looking for a new life in electrical diversification. .
Like what is not just a matter of media. The supposed simplicity of the design of the electric car has attracted many curious people, who seem to have run into reality. Is it the fault of too much competition or of false simplicity? What if being a genius in the line of code and AI in Silicon Valley or knowing how to make vacuum cleaners too expensive wasn’t enough to launch a brand of electric car?
A small inventory of projects remained in the boxes, or almost. And the Tesla killers who didn’t kill much, except the portfolios of their shareholders.
Fisker EMotion, the electric Aston Martin
Okay, the parallelism with Aston Martin is totally subjective, but it was the first vision that came to me when I discovered this magnificent sports sedan with its stunning line … in a series on Netflix. However, it’s not so absurd when you know that Henrik Fisker is also the designer of the Aston Martin DB9 and Vantage. The Fisker EMotion, presented at the 2018 edition of CES in Las Vegas (the only one where I was not present in 10 years, hence my ignorance of this bomb), was immediately designated as a direct competitor of Tesla Model S, which with a little retrospective could not be more inaccurate, its only thing in common is the electric propulsion and the presence of four doors. For the rest, everything was against them, from the line to the general philosophy. We don’t really know what happened to this magnificent car, because nothing has ever been officially said, but it looks like it remained in a prototype state (driving) and will not come out. In addition, you will find no trace of it on the Fisker website, which focuses its communication exclusively on the Fisker Ocean. But he will not have made the trip for nothing, as it looks like he would foreshadow the future Fisker Ronin. In the same manufacturer we will also have a little reflection for the pioneer, the Fisker Karma, another little angel who went too fast.
Dyson EV, below our aspirations
The fun return of fate, one of the most popular – and most successful – arguments of anti-EVs is that we will never see them driving a vacuum cleaner on wheels (deciphered: an electric car). We do not know if this position inspired the founder of Dyson, best known for his high-end appliances – and often copied. However, the British multinational had been preparing since 2014 to launch three electric cars. According to its founder, Dyson’s automotive equipment had developed “a fantastic car that shows ingenuity and stays true to its philosophy”. The car was so fantastic that the project was abandoned in the open field on a sad morning in the autumn of 2019, after investing 2.25 billion euros, in vain, therefore. The reason mentioned is the lack of resources. Like what, with 2.25 billion, you have nothing.
Tesla Roadster 2, Uncle Elon’s good joke
Don’t insult me yet, fanboys, I KNOW the Roadster 2 probably doesn’t belong in the graveyard at all. Anyway not yet. But acknowledge that for a car advertised in 2017 with marketing scheduled for 2020, of which we have no further news in 2022 and which only appears for booking on a well-hidden page with no indication of the availability date, it still does. smell a little burnt. But when you know the proverbial Elon’s time, we can only weigh. And hope. We hope, for example, that the fabulous Roadster 2 will return unexpectedly and officially to the catalog of the Californian manufacturer, with detailed features and a real release date. If possible before 2030. History of why we pay this small deposit of 43,000 euros.
Faraday Future, the future with few steps
It is one of the largest sea snakes in the Silicon Valley electromotive world. In the fashion you see me, you haven’t seen me in years, Faraday’s improbable Future gives off that little aroma of abysmal failure that tickles the nostrils of most observers. So as for the Tesla Roadster 2, some will say that I’m going a little too fast and that if the long-awaited FF91 already has a foot in the grave, its fate is not yet completely sealed. But with only 401 bookings in 5 years, after a long series of adventures, your future may not really belong in the future (e).
Jaguar E-Type Zero, the electric E-Type disconnected too quickly
His presentation in 2017 thrilled the purists, but turned his head to the nostalgic electric converts. For collectors, Jaguar had big plans to convert the original models into electric machines. Instead, the redesigned Type E, renamed for the E-Type Zero occasion, was abandoned just over a year after it was announced. With Jaguar’s electric I-Pace already delivered to customers, the E-Type looked like an exciting side project that could be based on the battery production set behind the brand’s first all-electric SUV. But the principle of reality and profitability certainly prevailed. RIP type E electric. To roll in a legend turned into electric propulsion, it is confirmed that it will therefore be necessary to wait for the arrival of the Porsche 911 EV, probably not before 2027, or even more so if there are affinities.
If we were a little joking and a little bad faith (We? Never!), We could add to this visit to the cemetery of lost electric illusions the Peugeot e-Legend (but we did not believe in this, of course) or even better. , the Apple Car of Arles, which mostly seems to spin in the brains of car seat designers and geeks who get bored with their iPhone (and their Tesla). Although some clues suggest that the apple firm will one day launch its car, electric, of course.
Of course, the traditional and thermal car industry has also experienced its bluffs and dead projects, but the barrier to entry into the electricity sector seems lower, which attracts adventurers who would never have thought of embarking on the creation. of a fossil mark. fuel cars. This is also what makes this market so interesting and exciting to watch.