Roland-Garros 2022: Textiles, shoes, rackets … the battle of tennis equipment manufacturers around the TOP 100 ATP (infographics)

Credit: Lacoste

As we have for many years, we are taking advantage of this Roland-Garros 2022 to take stock of the battle between the tennis equipment manufacturers.

What are the most visible brands along with the top 100 players in the ATP rankings?

Snowshoes, shoes, suits … find out below our figures regarding the distribution of equipment manufacturers in the world tennis elite.

Here, sponsorship deals and product endowments are mixed to retain only the gross visibility offered on the track for the TOP 100 ATP (ranking as of May 23, 2022).

Nike, the most visible brand in the suits of the 100 best ATP players

For this edition of Roland-Garros 2022, we have identified a record number of different brands that dress the best tennis players. In total, Sports Business Buzz lists a a total of 30 textile equipment manufacturers.

At the top of the rankings, we find Nike with 13 players in the TOP 100. Behind, we find Lottery with 10 players. The podium is completed with adidas and Lacoste tied with 8 players. A visibility that often goes beyond the polo or t-shirt with headbands, hats and other bracelets.

It should be noted that for this quantitative classification 2 players are counted as “no supplier of textile equipment”. These are Adrian Mannarino and Thanasi Kokkinakis who have been wearing dresses with no visible marks in recent weeks.

Obviously, branding strategies differ depending on the size of the companies (and therefore the envelope available) and the markets, between business and communication issues. While some manage to “create volume” while dressing the best players in the world (especially sports equipment manufacturers), others try to do well by betting on an ambassador capable of making their colors shine. This is the case with more lifestyle brands such as BOSS, which has opted for the Italian Matteo Berrettini or Celio, a partner of the French Benoit Paire. We can also cite the example of Artengo, who signed a contract with Gaël Monfils, who was absent from the Paris Grand Slam. In the coming months, the Decathlon Group brand should intensify its tennis collaborations with other players.

Nike still dominates the footwear market …

At their feet, the top 100 tennis players also favor the American Nike. In total, 20 players are wearing swoosh sneakers. However, this is 6 less than a year ago.

Behind Nike, we find Asics that fits 14 players in the TOP 100 ATP. While waiting for the Artengo model, Gaël Monfils has been playing with Asics since the beginning of the year.

The podium is completed by Lotto with 10 players and is ahead of adidas.

A total of 18 tennis shoe brands are visible at the feet of the top 100 players.

and Wilson the racket with 30% of the TOP 100

More specifically, the number of different equipment manufacturers is lower in the racket market. In total, we have identified 8 marks in the TOP 100 of the ATP ranking.

As for professional player rackets, Wilson is the most popular brand in the TOP 100 with 30 players. Less dominance than last year (-4 players). Behind, we find Head with 25 players.

The podium is completed by the French brand Babolat with 19 players and ahead in the thread Yonex (18 players). In recent years, the Japanese brand has significantly increased its number of players while Babolat has taken the opposite path. In 2014, Yonex only had 3 representatives in the TOP 100, while the French brand equipped 27 players at that time.

Far behind, we find the other French brand, Tecnifibrawith 4 players. “In quantitative terms, we have an absolutely unsatisfactory level of representation” explains Nicolas Préault, CEO of Tecnifibre. “From a qualitative point of view, we have an exceptional level of representation. In men and women, we have Daniil Medvedev number 2 and Iga Swiatek number 1 in the world … Today, we certainly have the best team of young players between 10 and 14 years old … In 2-3 years, we need a number of much more important players in the TOP 100, we are deploying a strategy on this topic. »

The other top 100 racket equipment manufacturers are Prince (2), Artengo (1) and Dunlop.

Focus on the TOP 20

Textile – An even bigger domain of Nike

If we approach the TOP 20 ATP, we see that the number of different manufacturers of textile equipment is still important, 9 in total.

The most visible brand of the TOP 100, Nike also dominates the TOP 20 with 6 players (Nadal, Alcaraz, Rublev, Sinner, Fritz and Shapovalov), or 30%. If Rafa has his own range, the other swoosh players evolve with another collection.

Behind, we find Adidas and Lacoste tied with 3 players.

The three-band brand is associated with Zverev, Tsitsipas and Auger-Aliassime. Ambassadors wearing Roland-Garros dresses made in part of ocean plastic with prints that have not gone unnoticed.

For its part, the crocodile brand can count on the top two players in the current ranking, namely Novak Djokovic and Daniil Medvedev. Like the Serb, the Russian will soon have his own logo, according to Nicolas Préault, CEO of Tecnifibre at Sport Buzz Business last week.

The other TOP 20 equipment manufacturers are Fila (Schwartzman and Opelka), Yonex (Casper Ruud and Hubert Hurkacz), Asics (Alex DeMinaur), CHIEF (Matteo Berrettini), joma (Pablo Carreño Busta) i K-Switzerland (Cameron Norrie)

Shoes: Nike still ahead

For shoes, Nike also dominates the TOP 20 ranking with a total of 6 playersthe same ones who wear the swoosh in their costumes (Nadal, Alcaraz, Rublev, Sinner, Fritz and Shapovalov).

Follow adidas and Asics tied with 3 players. The shoes of the German brand Zverev, Tsitsipas and Auger-Aliassime and the shoes of the Japanese brand Novak Djokovic, Matteo Berrettini and Alex De Minaur.

A total of 9 brands equip the TOP 20 shoes. Equipment that very often attracts cams

Rackets: The Head brand dominates the TOP 20

As for the rackets used by the world tennis elite, an equipment manufacturer stands out this year with 7 players, or 35% of the TOP 20. this is the No brand which supplies rackets to Novak Djokovic, Alexander Zverev, Andrey Rublev, Matteo Berrettini, Jannik Sinner, Taylor Fritz and Diego Swartzman.

Behind, we find Wilson with 5 players (Tsitsipas, Opelka, Carreno Busta, Bautista Agut and De Mnaur). The podium is completed with Babolat with 4 players (Nadal, Alcaraz, Auger-Aliassime and Norrie). The other top 20 racket equipment manufacturers are Yonex with 3 players (Ruud, Hurkacz and Shapovalov) and Tecnifibra with 1 player (Daniil Medvedev).

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