Dedicated broadcasts, exclusive issue and even new publication: various traditional or specialized media seize the frenzy around the “web3” to decipher the issues related to the new evolution of the Internet as the “blockchain”, the technology behind cryptocurrencies and “NFTs”. “.
A paper magazine dedicated to “web3” and distributed free of charge to 400,000 copies next mid-June in major cities in France? This is the bet of the newspaper 20 Minutes, a sign of the growing interest in this very complex topic that has been in the public debate for more than a year.
If its supporters describe it as the new version of a freer and more decentralized Internet thanks to the “blockchain”, the technology behind non-consumable tokens (“NFT”) and cryptocurrencies, the “web3” is still for to his detractors a concept that especially agitates the field of technology and communicators.
Called “20 Mint”, one of the ambitions of this magazine is to give readers “as much information as possible so that they can get an idea of these technologies that will have an impact on their daily lives”, Laurent explains to AFP . Bainier, editor in chief of 20 Minutes, at the origin of the project.
Hence the commitment to the paper format to allow “indiscriminate” access to information on these topics still too reserved for a technophile audience, he adds. “You really have to address people who don’t care.”
– Interview with Macron –
BFM Business, a channel specializing in economic issues of the same group as BFM TV, has also launched programs dedicated to the “crypto” universe, a podcast and even a dedicated website since April.
8% of French people have already invested in cryptocurrencies, according to a study by the consulting firm KPMG published in mid-February, while 30% of them plan to buy them, according to an Ipsos survey dated January.
From this potential audience, former L’Express and Capital journalists Raphaël Bloch and Grégory Raymond founded “The Big Whale” in early April with their partner Dimitri Granger. in the “reference” in France. and Europe on the “web3”.
Inspired by the success of the American specialized media such as the newsletter with more than 200,000 subscribers “Bankless” or the news site “The Block”, which they describe as the “Financial Times of crypto”, “The Big Whale” offers two weekly newsletters. : one free, more for the general public, and another paid, enriched with premium content.
Your first big hit? Exclusive interview with Emmanuel Macron between the two rounds of the presidential election, in which the then presidential candidate revealed his digital ambitions and his vision of the “web3”.
– Journalism 3.0 –
Enough to sign a start beyond expectations.
“We reached the figures we had planned for six months in one month,” Raphaël Bloch told AFP, with about a thousand paid subscribers and 10,000 free subscribers, while all three co-founders invested “a few thousand euros” on their own. background to start.
“Above all, we have many brands of interest from + business angels +, who are seduced by our view of things”, in particular “on the need to renew the approach in the media, as in any industry”. add. -ell.
By agreeing to be paid in cryptocurrency, “The Big Whale” also hopes to “revolutionize” the link with subscribers.
Because being interested in “web3” also means having the ambition to transform the practice of journalism, as well as its economic model, into the age of NFTs and “decentralized governance”.
To finance “20 Mint”, 20 Minutes, for example, sells 999 “NFT” typewriters. Result: the equivalent of 280,000 euros raised in cryptocurrencies in less than 20 hours.
As a reward, holders of these “NFTs” will be able to join the “publishing community”, suggest topics, and even vote on those that will be written by the 20 Minutes Drafting for this special issue. Like an air of journalism 3.0.
yk / mch / cbn