Selling online is not a fad, but a necessity for young people aged 16 to 34

According to a new Ipsos study for eBay, more than 76% of 16- to 34-year-olds sell second-hand items on the Internet. Before the health crisis, only half did so. A trend that is not motivated by the desire to overconsume, but driven by the crisis of purchasing power.

Study conducted October 7-19, 2021 among 4,469 individual eBay customers in France, the United States, the United Kingdom, Canada, Germany, Italy, and Australia.

Order your belongings to throw, give away or resell, a gesture adopted by young people

Sorting your belongings to make space by throwing away, giving away or selling items you no longer need has become a common practice: 64% of French people aged 16 to 34 usually do so compared to 48% of French people to signify. Among the objects that clutter young people’s wardrobes, we find mainly clothes (76%), books (33%), video games (28%), fashion accessories (25%), decoration (21%).

Not surprisingly, 44% of Generation Z and millennials plan to sell more online in 2022, compared to 27% of French people. It is worth noting that 49% of young people between the ages of 16 and 34 who sell online say they earn more money on eBay than on other websites, compared to 40% of French people of all ages.

“The results of this survey are consistent with the new study that eBay has conducted internationally. The latter shows that retail sales are growing worldwide. Behind this movement is Generation Z, which means people born between 1997 and 2012. Globally, 73% of respondents between the ages of 18 and 24 say they come back online to make money. twice the average for all ages. About 80% of this generation surveyed has also bought used products over the past 12 months. says Sarah Tayeb, eBay France’s director of sales.

Rounding out the end of the month as the main motivation

This year, 16- to 34-year-olds are much more likely to sell items online that they no longer use, while donations or recycling are stagnating or declining. As a result of this increase, the proportion of young people who say they have sold articles online in the last 12 months increases by 19 points, to 76%, compared to 58% of French people (+12 points). This trend is likely to grow due to the stormy news …

Inflation, Ukraine, young people take even more precautions than their elders

While purchasing power was by far the number one concern of the French (Ipsos Sopra-Steria French election poll for Cevipof, FJJ and Le Monde – Ona 9 – 6 April 2022) in the presidential campaign , young people are more inclined than nationals. average to change their habits. More than 8 out of 10 young people (83%) plan to sell more items on the Internet that they no longer use to increase their budget and buy more second-hand (80%) to limit their spending, compared to 69% of French .

In addition, the war in Ukraine and its repercussions, particularly on rising prices, could also exacerbate this phenomenon, especially among young people: 72% of young people aged 16 to 24 could be encouraged to sell more items in line due to this conflict, which is much higher than the French average (51%). The health crisis had already caused 42% of young people to sell more online, compared to the national average of 25%.

The profit of this gain is pecuniary: it allows especially to allocate money to 39% of young people, compared to 33% of French, to pay bills or buy (29%) or even to finance leisure and outings (29% ). ).

Promoting responsible consumption

In the option of reselling objects, ecology is not neglected for 74% of young people compared to 68% of French people in general.

“Our eBay peer-to-peer study shows that environmental considerations are important motivations for selling second-hand items, as well as the financial contribution of online sales. 34% of French people are motivated by this. “Ecological, 39% of Germans, 32% of the British and 16% of the U.S. On eBay, we are committed to being part of the solution to building a more sustainable future.” “The most urgent reason for these buyers and sellers? To prevent products in perfect condition from being dumped in landfills. If they use products for longer, sellers can contribute to a thriving circular economy, which is essential to preserving the our planet. ”

Methodology: Ipsos study by eBay on French and spring cleaning. The survey was conducted from 28 to 29 March 2022 among 3,000 people, constituting a nationally representative sample of the French population aged 16 and over.

About eBay

eBay Inc. (NASDAQ: EBAY) is a global trading leader that connects millions of buyers and sellers around the world. We exist to offer economic opportunities to people, entrepreneurs, companies and organizations of all sizes. The eBay.com marketplace and its international sites, along with eBay mobile apps, are among the largest markets in the world for discovering unique products and great prices.

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