Shell is looking for ways to convince the adoption of the electric car

Shell Recharge Solutions (SRS) conducted a survey of electric car drivers. The 2022 EV Driver Survey highlights the need to improve the user experience to accelerate “zero emissions” adoption.

The Shell study was conducted with 14,991 people in five European markets: the United Kingdom, France, Germany, the Netherlands, and Belgium. Jean-Baptiste Guntzberger, European director of the brand, explains the reasons for this study.

“As an actor, we need to understand the challenges that electric vehicle drivers face”explain. “The lack of positive user experiences remains a key barrier to mass adoption. To take advantage of this momentum and encourage the adoption of electric vehicles, these issues need to be addressed. Listening to drivers will allow us to improve their driving experience. ‘user.’

This has made it possible to emphasize that it is the comfort of the experience that has led 75% of people to switch to electricity. This figure rises to 53% for people who have decided to switch to hybrid.

The environmental argument is convincing for 70% of electric car users and 60% of hybrid owners. Economic savings related to the cost of ownership convinced 55% of users.

One of the signs that shows the effectiveness of the electric car is the number of convinced users who will buy another. In 2021, 62% said they would keep an electric model for their next car, but now it is 76%.

What are the barriers to the massive adoption of electricity?

On the other hand, the answers lead to a fairly clear observation about the progress that needs to be made to convince more motorists. Whether for car or cargo infrastructure dependent reasons, there are still many obstacles.

Among respondents, 57% would like electric cars to offer more autonomy. Although it clearly increases, the average distance to be covered in a recharge remains below that offered by the thermal.

They are also 49% to raise the issue of terminal availability. Between a few stations and fairly regular breakdowns on the network, finding a terminal is sometimes an obstacle course. 55% of respondents also fear that the infrastructure will not keep pace with the adoption of the electric car.

Despite the savings that the electric car can help you make on a daily basis, your purchase price is still too high. Thus, 47% of users think that the price of electric cars is a brake on the transition, despite the current ecological bonus.

Users willing to make some sacrifices for the environment

The Shell Recharge Solutions study also highlights that electric car users are sensitive to the environment. As stated above, this is an argument for 70% of them, but most of all they are willing to do more.

They are, therefore, 66% to support the development of V2X technology, if this allows to favor the renewable energies. But many would also like to sacrifice some of their comfort for the planet.

Thus, 57% of them would have no problem accepting a slower load to support renewables. And they would even 40% agree to travel more miles to find a renewable energy terminal. Finally, 29% want fast access to cargo through domestic renewable energy.

Too many badges and recharge cards

The problem with recharging is the absence of a single pass that allows recharging everywhere. The adoption of the “plug and charge” is becoming more and more democratic, but it is still not enough to remove several cards.

In fact, 31% of electric car owners have four or more charge cards. Thus, a third of electric car users (33%) expressed a desire to have only one, universal.

Shell Recharge Solutions is considering ways to set up a single system, such as an electronic toll badge. SRS recalls that at the beginning of this system, it was a regional badge, before being nationalized.

Here, the stakes are necessarily more numerous, because there are more charging point operators than toll road concessionaires. And Shell recalls that interoperability should also be established at European level.

However, such solutions, at least nationally, could simplify the lives of electric car users. And to read the results of the survey, it’s really simple what future adopters of “zero emissions” will need.

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