Published on 05/11/2022 by PCF
41% of 18/24 year olds did not come to vote in the first round of the presidential election. Does this mean, however, that young people are losing interest in politics?
76% of young people aged 18 to 24 report on social media. What are they looking for? Why are politicians now investing in these networks called Twitch, Tik Tok, Brut, Snapchat, Clubhouse? We need to be present in these media that train minds through games that can convey political messages.
By targeting young people and their social media, politicians can take a double hit, approach them to get their vote but also to show that they are sensitive to young people.
In 2020, TikTok, a platform launched in 2016 by the Chinese group ByteDance, became the lowest download application in the world, 850 million monthly users. Broadcasting of short, rhythmic, musical, humorous videos, easy-to-use special effects.
For LREM, the use of web stars is now a system. As early as the summer of 2019, Attal, Secretary of State for Youth, had established partnerships with various accounts to promote Universal National Service, an account followed by 8 million subscribers. Elsewhere, a clip on barrier gestures made at Macron’s request had garnered 11 million views in 3 days.
Since the fall of 2020, Attal has been working with influencers who have 1 million subscribers every Sunday.
Attal, released on February 24, 2021 on Twitch, in streaming (streaming allows the playback of an audio or video stream, as it is broadcast), a monthly one-hour exchange program, titled No filter. He challenges the councils of ministers without journalists and without opponents.
Following the protests against the health pass, Macron addressed the youth by video on Instagram and Tik Tok, answering questions directly. One million views in one afternoon, 49 million five days later.
The public audiovisual service has been on Twitch since March 2021, where everyone can broadcast their videos. Holland, a guest of France news reporter Samuel Etienne, had added 650,000 replies, for a 2:30 exchange with just questions from the chat. Since then, after certain broadcasts, such as the 20 ha France2, the Internet user can continue the discussion with the guest.
One of the latest of these networks, Discord, is free instant messaging software.
allows you to exchange in writing, orally, share documents, organize video conferencing and training thanks to screen sharing. All this in access from a browser, a smartphone or a computer. Discord was used by Fabien Rousssel’s campaign team and activists. I have seen its effectiveness.
We will see in the coming months and years what the Arcom (Regulatory Authority for Audiovisual and Digital Communication) will say about these networks, which has replaced the CSA since 1 January.
The influence of these networks is worrying at the highest level in the States. In late 2019, Trump tried to ban Tik Tok, accusing him of spying on behalf of Beijing. Biden has asked his administration to investigate the risks of these applications held by foreign powers. On May 29, 2021, the European Commission launched an action against the network, accused of using ads aimed at children.
What benefits do politicians have?
Without contradiction, they speak directly to Internet users. His speeches are covered on television news. These networks are perceived as less aggressive than an exchange with a journalist, with a benevolent, less politicized audience. It is the reactivation of the myth of direct democracy.
In addition, if you register on an emerging platform first, your community will be the first to establish and federate.
But what is gained in proximity, in capture, is lost in sacredness, in recognized authority, with a gadgetization of political language.
These networks have become, in any case, strategic sounding boards that politicians can hardly do without, because they also campaign on these networks.
Find the Video of this panel discussion organized in Nice by Les Amis de la liberté, my full presentation, the testimonials of 4 JC users and the debate with the public: les-nouveaus-medias-les-jeunes-et- politics: