Bois de Boulogne: the most lucrative concessions for Paris

Of the thirty million euros in royalties collected by the Paris City Council of the 67 dealers present in the Bois de Boulogne and Bois de Vincennes, and which represent more than 10% of their state revenue, two-thirds come from the forest massif of the west of Paris.

Among the most “bankable” concessions granted to France Galop to manage the 57 hectares of the Longchamp racecourse, the temple of the gallop, and the 36 hectares of Auteuil, an obstacle paradise brought to the city in 2019 9 , 4 million euros in fees, ahead of Roland-Garros (6.9 million), the Cross Catelan Sports Center operated by Lagardère Paris Racing (3.5 million), the Pavillon d’Armenonville (1.5 million) , the Paris Polo (1.4 million), the Louis Vuitton Foundation (1.3 million). ), the acclimatization garden (1.1 million) and the campsite with 250,000 overnight stays (874,000 euros).

France Gallop

“Excluding the races, we received 250 events in 2019, mainly in Longchamp but also in Auteuil. Between 2015 and 2019, the turnover of France Galop’s commercial activities grew by 40% » welcomes Delphine Violette.

In addition to the Dior and Hermès fashion shows, ParisLongchamp hosts the Live Nation Solidays festival and Lollapalooza, as well as the Rencontres des Entrepreneurs de France organized for Medef by the Hopscotch agency. In 2019, the Paris Society organized 12 “Jeuxdis” in Longchamp, attracting 90,000 gamblers and partygoers for later work with races and DJ sets.

The 23rd edition of the Solidays festival at the Longchamp Racecourse on July 4, 2021 in Paris.STEPHANE DE SAKUTIN / AFP

Roland Garros

It is the only timber concession classified as an “urban green area”, the others being classified as a “natural and forest area”. Therefore, it is subject to less strict regulations. This allowed, not without difficulties, the extension works that include the court 14 delivered in 2018 and the semi-buried court Simonne-Mathieu (5290 seats), completed in 2019.

The latter, a glass and steel box dedicated not to botanical species but to sporting feats, was built in the historic garden of the Sierras d’Auteuil, despite strong opposition from neighbors and heritage advocates, with whom the game was not played. party. mud but before the court of justice.

Lagardere Paris Racing

Since 2006, the Lagardère group has carried out a work worth 37.5 million euros. From the entrance, take the Jean-Luc Lagardère road, before discovering the two swimming pools frequented by Laurent Manaudou and Christine Caron, the 45 tennis courts acclaimed by Cédric Pioline, Justine Hénin or Richard Gasquet, the 500 square meters of fitness equipment and the 180 tracks, the branded sporting goods store, three restaurants (including one in the summer) perfect for keeping the nets as well as for lunch with the grandchildren, a bridge club … It needs to be doubly sponsored to enter and before the pandemic, it was a six-month wait.

The Acclimatization Garden

With the launch of the “New Garden”, through a program of works that the delegate has revalued by 70 million euros to preserve the spirit of the place, the historical attractions (farm, enchanted river, train) and modernization of the enclosure. in depth, attendance reached nearly 2 million visitors.

We have the ambition to become the third French amusement park after Disneyland Paris and Asterix, and ahead of the Futuroscope and Puy du Fou with whom we were close to home before the pandemic. Of the 42 attractions, half have been redone says Marc-Antoine Jamet, president of the Jardin d’Aclimatation. According to the report of Delegations and Concessions of Public Services of the City Council of the year 2019, the Garden generated revenues of 27.5 million euros, 34% more than in 2018, and a guarantee of minimum quota of 1.1 million euros without taxes, although the net result was still in deficit at almost 5 million.

One of the many attractions of the acclimatization garden.

One of the many attractions of the acclimatization garden.Mario FOURMY / SIPA

The Armenonville Pavilion

It was an earthquake when in 2014 one of the most coveted gourmet restaurants in the forest changed hands, with its 2,2300 m², its spaces capable of accommodating up to 2,000 people in a decoration that mixes Belle Epoque and contemporary. The Paris Council chose Butard Enescot as the concessionaire of the Pavillon d’Armenonville, ending Potel & Chabot’s 51-year presence!

All this during an incredible game of musical chairs, a war of ruthless influence that the City Council took advantage of to greatly increase its quotas … Butard had to cede the Royal Pavilion to the group Clavi and the catering Ambert in exchange, rooster turkey of the farce, had to abandon the Pavillon Dauphine in favor of the second brand of the Potel group, Sinclair.

The Polo Club

Established since 1892 on the Bagatelle lawn, the Paris Pole is an institution. You can practice horse riding, tennis, golf, fencing, swimming or just bridge. Its concession was renewed in 2014 for 20 years in exchange for major works to be carried out, but its execution “is not subject to control” by the city council said the Autonomous Chamber of Accounts in 2017.

Among its eminent members, many aristocrats such as the families of Liechstenstein, Rothschild, Poniatowski, business leaders such as Sophie Bellon, Nicolas Bazire, Dominique Desseigne, Martin Bouygues, Arnaud de Puyfontaine, Patrice Caine, Christian Peugeot, Bernard Attali, market figures art as François de Ricqlès, François Curiel, Laurent Dassault. “It’s both a very fraternal club and a business network” assures the latter.

The Louis Vuitton Foundation

When Bernard Arnault bought the Boussac group in 1984, the Jardin d’Acclimatation was in the basket. Marcel Boussac, who lived on a nearby triplex and woke up to the roar of wild animals, had asked Paris City Council for the garden to be granted. In the 1990’s, when I joined LVMH, coming from Jack Lang’s office, the idea of ​​an art foundation quickly entered our discussions, as well as having a 20-acre garden in prop. “recalls Jean-Paul Claverie, advisor to Bernard Arnault, CEO of the luxury giant.

The Louis Vuitton Foundation, on the edge of the city and nature.

The Louis Vuitton Foundation, on the edge of the city and nature.Mario FOURMY / SIPA

Bernard Arnault, after having an emotional commotion in front of the Guggenheim in Bilbao designed by Frank Gehry, met the American architect, immediately seduced by the poetry of the place, on the edge of the city and nature. Since then, prestigious exhibitions have followed one another. Between September 2021 and April 2022, the one dedicated to the Morozov Collection and its 200 masterpieces reached a record attendance of 1.2 million visitors.

Camp

Huttopia has been running the four-star Le Bois campsite since 2011 and its concession was extended for ten years last September because the group will be renovating its lounge, where you can have a coffee, see TV, Billiards … More than 335 pitches and 75 accommodation units for rent (cottages for rent for 155 euros a night in summer, trailers, tarpaulin and wooden shops) offer groceries, restaurant, food truck, bicycles, shuttle …

“We are open all year round, and in July-August we receive up to 2,000 people, the holidays are 80% foreign families, the rest of the time retired” explains the director Joanna Baur, who from Covid, celebrates the arrival of a new clientele from the Ile-de-France region happy to take advantage of these seven hectares by the water. The campsite could benefit in 2024 from a bathing area on the Seine, downstream of the Suresnes Bridge.

Paris Society

In addition to Longchamp, Laurent de Gourcuff’s company manages the Pavillon des Etangs for corporate events, the Clairière de Longchamp for festive evenings for young people in west Paris, the Auteuil racecourse for its brasserie and musical entertainment with Live Nation, the Orangerie des Serres d’Auteuil for the VIPs of Roland Garros, the Gardens and the Trianon of Bagatelle for elegant receptions.

One basis that allows him to invent virtuous models: it is by sub-granting his Clairière to the Paris Society that the Good Planet Foundation has found an economic balance that WWF had previously lacked. In Bagatelle, the Society of Paris, which was to renovate the castle built by Marie Antoinette, found a financial partner in the Mansart Foundation, which works to raise between 8 and 9 million euros to restore this heritage in accordance with the rules of art. provide it, in order to open it to the public.

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