After Benoit Paire, the men’s prêt-à-porter brand Célio has signed an association with another French tennis player in the person of Jules Marie.
Currently, the 845th player in the ATP rankings, Jules Marie has become a “personality” of tennis in the eyes of the general public in recent years thanks mainly to his presence on social media and his explanatory videos (vlogs, technique, etc.) on your YouTube Channel. Along with his twin brother Arthur, he also began training online with “The Court.” A digital presence that has generated “A turnover of 160,000 euros in 2021” explains Arthur Marie, founder of The Court.
After giving up a career on the ATP circuit (too expensive), the French player has decided to focus in recent years on local tournaments (CNGT).
But for a few months, The former 228 of the world, 30, has decided to return to the circuit ATP and launched a crowdfunding campaign to fund part of the € 300,000 needed to complete a season.
In addition to supporting her followers on social media, Jules Marie also has the sponsorship to fund her return to the top tier. In addition to Célio, the tennis player can count on the support of his partners Trade Republic, Nordvpn, yfood and Tecnifibre (racket team).
“Tell the story that it is never too late to live your dreams of playing your sport at the highest level”
“I contacted Celio on LinkedIn and we talked for about a month to find an agreement.” he tells us Arthur Mariabrother of Jules who manages his sponsorship aspects.“What they liked is the story to tell together and the duality of the Tennis and Media project, telling the story that is #NeverTooLate to live your dreams of playing your sport at the highest level and having the opportunity to play better players of the world.
On the part of Célio, the enthusiasm around this association is also perceptible. “Jules, 30, returns to the circuit, it’s the story of a normal boy who decides to believe in his dreams again, the narration becomes evident with the tone of the brand” he tells us Mateu Saglioresponsible for collaborations with Célio. “He is a guy who puts aside prejudices with his return to the professional circuit. It’s a very special deal because Jules Marie is a player and a Youtuber. It has a committed community behind it! We are at the beginning of the partnership, we will build the activations as we move forward. The goal is to make a product line with it, highlight it, the goal is to co-create something together.
“It’s a very special deal because Jules Marie is a player and a youtuber”
In 2014, his racket supplier Tecnifibre allowed him to train during the London Masters, the opportunity to hit with Roger Federer or Stan Wawrinka. In 2015, the Frenchman also participated in TF’s “Young Guns On The Road” competition, offering a $ 50,000 scholarship based on “social media” and sports criteria.
Célio x Benoit Paire, what is your first assessment?
Célio designed Benoit Paire’s recent textile equipment manufacturer 10 dresses for the 2022 season French.
“Benoît wanted a zipper and a cotton polo shirt, he chose the colors and the cut” details us Mateu Saglio. “Drops always include polo shirts, shorts, socks and bracelets. For now, we offer a limited edition orange polo shirt that will take you to Roland-Garros, with your signature on the bottom right. In June we will launch a green collection for the grass season and in early August 2 new colors pink and mint green for the US Open“.
From “Benoit x Célio make the Pair” products. who seem to have found their audience, certainly beyond the hobby of the player who leaves no one indifferent. “Historically, Célio is a polo player. Regardless of Benoît’s sporting results, the collections sell well, we are not surprised because we knew that the products would be of great quality. We are very happy, the comment is positive. Between 35 and 40% of polo buyers also buy shorts. »
A collaboration that should be long-term since then Célio has extended his contract with Benoît Paire until December 2024. At the same time, the brand is also involved in funding scholarships for 5 athletes, including Guilhem Laget (wheelchair tennis). The brand is also considering cross-activations with Benoit Paire and Jules Marie. To continue then.
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Sponsorship: Celio and Benoît Paire, “especially a story of men and personality”
Roland-Garros 2021: The battle of tennis equipment manufacturers around the TOP 100 ATP (infographic)
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