PARIS, April 22 (Benin News / EP) –
Sixty-three percent of the world’s population uses the Internet, a growth of nearly 200 million people since the same time last year.
This is one of the conclusions of the social media management platform Hoosuite and creative agency We are social which released the April update of its 2022 Digital Report.
This is an analysis that includes respondents whose age ranges from 1 to 5 years. Between 16 and 64 years old, which explores the latest trends in digital and social media from around the world and finds it 5 billion ago Internet users.
This means that the 63% of the world’s population uses it, a percentage that has increased compared to the data obtained in the same quarter of the year 2021.
“Increasing Internet use around the world is leading to greater access to information, social media and health services. technologyHootsuite CMO Maggie Lower commented.
On the contrary, the report states that 2.9 billion people do not yet have access to it because they do not use the Internet. equivalent to 37 percent of the world’s population.
Other data from this study show that users who have access to the Internet spend a total of 6 hours and 53 minutes per day on average and most use it from their mobile phone (92.4%).
After mobile phones, 68% of users surf the Internet from a computer, either a laptop or a desktop, while 27.3% do it with a tablet.
This percentage is exceeded by those who use the Internet from television, 29.9% of them. In last place are smart home devices, with 13.9% of users preferring them, and consoles, which are used by 12.1% of all respondents.
ACTIVITIES THAT REQUIRE INTERNET CONNECTION
As for the average time that Internet users spend using different devices, the report highlights that they spend 3 hours and 14 minutes a day on TV, either cable or streaming.
On the other hand, the average time spent on social media is 2 hours and 29 minutes, while internet users spend an average of 2 hours and 29 minutes on social media. 1 hour and 57 minutes online reading and physical press.
In addition, streaming music services are positioned at an hour and a half. 31 minutes a day on averagefollowed by time spent consoles (one hour and 10 minutes), the radio (58 minutes) and the podcast (54 minutes).
Listening to content online is one of the factors that was also included in this study, which determined the percentage of users who consume it over the Internet on a weekly basis.
In this way the 39.2 percent they listen to streaming music services; 22% listen to radio and online programs; 20.3% listen to podcasts; and 20% listen to online radio and programs, audiobooks.
The percentage of weekly use of online shopping services was also measured, with the majority (58.5%) devoting their time to buying a product or service “online”.
On the other hand, 28.7% order fruits and vegetables in online stores, 28.7% order fruits and vegetables in online stores and 28.7% order fruits and vegetables in online stores. 14.9% buy a second hand product. and 24.7% use an online price comparison service.
THE USE OF SOCIAL NETWORKS IS PLEASANT
Another factor that this study focuses on is the use of social media by Internet users increased in number since the beginning of the current year.
More specifically, they have increased by more than 30 million since the beginning of 2022, reaching a total of more than 10 million euros. 4.65 billion euros to the whole world. However, the growth of Social Networks it has slowed in the last three months since the quarterly peak growth observed at the start of the pandemic.
Despite this, she has done it changes have been observed in terms of the use of social media, which has evolved considerably in recent years, according to this report.
For example, in recent times, seven out of ten Facebook users have been using the platform to communicate with their friends and family. only 15% of TikTok users they say they are using the Chinese platform for this purpose.
In this case, the main activity for which they use their service is focused on finding content for entertainment and fun, because 77%. of the respondents say they do so for this purpose.
On the other hand, 33.9 percent of users post content on this social network, a much lower figure than that recorded by Instagram, where seven out of ten users (69.9%) claim to post photos and videos on this social network owned by Meta.
The report also notes that Facebook continues to position itself as the most used social network, with 2,912 million active users, followed by Youtube (2,562 million active users) i How are you (2 billion active users).
The list is followed by Instagram, with 1,452 million active users; WeChat, with 1,268 million users; Tik Tok, with 1 billion users; i facebook messenger 1 billion active users.
Another of the data reflected in the analysis by Hootsuite and We Are Social indicates that it is the women 16- to 24-year-olds spend more time on social media, with a daily average of 3 hours and 11 minutes. As for men in the same age group, they spend an average of 2 hours and 40 minutes a day on social media.