These start-ups that help you repair your computer, your washing machine, your car …

Posted on April 22, 2022 at 11:51 am

The washing machine has leaks. The printer hangs. The car no longer starts. The zipper on the coat sticks. We have all experienced these situations, which of course always come at the worst possible time! In the face of these small everyday mistakes, there are several possibilities: break and buy again to immediately replace the defective item. Call a professional. Ask a manual friend for help. Or try to give it a second youth yourself. According to a YouGov poll published in 2020, those who do not consider the repair point to several reasons: its cost (41%), not being handcuffed (28%), lack of tools (7%) or more time (7%). %). ).

To remedy this, new offers have multiplied in recent years, with the aim of converting the French into DIY, repair, yourself or thanks to the service of a start-up. Here are four scenarios.

1. I have a problem with my car

“I understand perfectly well, I wasn’t a textbook myself, we all have the same fear: that of being stupid and making the problem worse! Agrees Theo Dumas. When he was a student, his car broke down. The mechanic gives him a budget of 600 euros. Alas … The young man looks at the forums, and from written advice and photos, he manages to change the stamps, paid a few euros, at the price of just a few hours with his nose under the hood. Then imagine video tutorials, to show simply how to repair the small annoyances that we most often encounter with your car. My 12 key she was born !

The site, and its YouTube channel, bring together hundreds of videos that clearly show how to change the shock absorbers, a battery, an air filter, do your levels, change your oil … All in different cars, with the aim of covering as much as possible. possible. “We put ourselves in the place of people who start from scratch, we show everything: how to open the hood, lift the car if necessary …”specifies Théo, who thinks mainly of novices.

In total, the YouTube channel has over 18 million views and 100,000 subscribers. “The most appealing videos are simple repairs, like changing light bulbs. This is also where we see more girls: 45%, against an average of 20% on the channel. These small, easy operations are a good first step in gaining confidence. “, points out Theo. Depending on the complexity of the case, the Internet user may attempt to repair it himself. Or, at worst, he’ll know what he’s talking about by going to the garage.

There is still work to be done: less than a third of French motorists get their hands dirty to repair their vehicle, according to a 2019 BVA study. On the other hand, 61% of Millennials said they wanted to. “ intensify the do it yourself car in the future.

2. I ripped off my favorite jeans

According to Ademe’s “Reverse of My Look” study, we buy 60% more clothes than we did fifteen years ago. Worse, we keep them “half the time” ! To fight fast fashion, Blandine Barré has been imagined Repairable, a textile repair service. Goal: Take care of your clothes, instead of putting them in the bin. “ The problem is, repairs can cost more than the clothes themselves! Our goal is to make it more accessible, to democratize it, so that it becomes a new everyday reflection. “she explains, often contacted by customers who want to restore a textile with sentimental value.

The operation is simple: the user makes their budget online. Indicate that I have broken my jeans, the size of the hole, its location, I’m posting a photo, and I’m already seeing a price shown. “ The hole will cost between 6 and 15 euros. For a fly, 16 euros ”quotes Blandine, whose price range ranges from 5 to 50 euros.

If the invoice suits you, the customer sends his package to the repair shop, located in Vendée. “Our goal is to make the repair as invisible as possible. And to return it, we use the codes of the new, taking care of the presentation. »specifies the founder, who intends to deploy antenna workshops throughout France, to limit the movement of packages. “In any case, it will always be less shocking to repair your jeans in France than to buy a new one, produced at the other end of the world.”, points out the entrepreneur. Less energy, less expensive. And the pleasure of finding your favorite jeans.


3. My washing machine failed and I don’t know anything about it

Instead of replacing it immediately, get it up and running Murfy offers a single package at 85 euros, to send a technician home, to see if you can save the machine. In situ, once the diagnosis is made, there are several options. The first thing: the device reboots, everything is fine. The second: spare parts are needed, but they are cheap, the customer agrees to pay for them. Third: repairs are too expensive, the customer prefers not to insist. “Half the time, you don’t have to change parts. But if this is the case, and if they are too expensive, we suggest that the customer buy us a renewed device, between 20 and 50% cheaper than the new version, with a voucher for the famous 85 euros »specifies Guy Pezaku, the founder of the box.


With this solution, Murfy has repaired nearly 100,000 devices since its inception in 2018. And the entrepreneur sees a huge potential market … “Our conviction is that the circular economy is like e-commerce thirty years ago. We will witness a real transformation in the way we consume, knowing that today less than 10% of consumers turn to a professional to repair an appliance when it breaks down. ”highlights Guy, who aims to offer his services to all items in the house.

4. My computer or appliance has failed me and I want to try to fix it

“In two-thirds of the cases, there is no replacement to change. Just remove the sock from the pipe, reconnect, clean … It costs nothing and allows you to restart your device!”, launches Geoffroy Malaterre. This trained engineer created the company in 2018 Spareka. Objective: To help Internet users to repair all their devices themselves, thanks to an online diagnosis. “It’s like a classification yard, a one-stop shop. The exchange with our chatbot is free and allows the user to be redirected to the required part and the dedicated video tutorial. For those who do not dare to start alone, we offer a ten-minute video with a technician who will identify the source of the fault. If this is very important, the professional redirects the client to the arrival of a technician at home., explains the CEO. Average basket of coins: 40 euros. The site is not just about appliances, it is also about electronics: changing the screen or the battery of a smartphone … In short, useful for all the problems of everyday life!

The same observation for Olivier Demontlivault that after ten years in Darty, in the central purchasing of accessories and spare parts, he founded SOS accessories. The site’s program also includes online tutorials and diagnostics to help you identify the source of the problem. “My main competitor is the bad reflection that we all have to buy and replace, instead of trying to repair. This reflection comes from ignorance: we judge it to be too complicated, long, risky, uncertain, we are afraid of not getting it right. While with a little elbow grease, and in the worst case a piece of 20 euros, we can extend the useful life of the machine in several years ”.Olivier points out that he has also designed his service for all those who do not do it yourself.

Beyond the economy for his portfolio and the planet, the person is also proud to have fixed the problem himself. And that is priceless!

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